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ABOUT US

BACKGROUND

In late 1990’s founder Justin Dilbeck found himself emerged in the West Coast surf, skate, and punk rock scene. It offered a rare look into the developing and thriving culture. Santa Cruz, Salinas and SF were daily top destinations for skateboarding, surfing, music and graffiti. The daily routine carved the way for the Anotha Level design and artistic style. We looked to other brands back then that was still independently owned– the art and style was creative and part of the expression. That’s what we aspire to and what still drives us.

Justin printed his first shirt in 1996 using a hand cut stencil and a sponge with some oil paint. The original shirt was said to be last spotted at a café around 2012! The first hand printed screen-printed t-shirts appeared in Oakland, California 2000. Using a bathtub to clean screens and a starter kit he purchased from Dick Blicks. Over the last 18 years Anotha Level has had it roots all over the Central Coast and Northern California. From Sacramento, Oakland, East Bay, San Francisco and now currently headquarters are located Salinas.

OUR CULTURE

Our culture is one founded on creation, lifestyle, and spirit. We strive every day to challenge ourselves to become better, wiser, and stronger. We believe success is only attainable when we recognize individual achievements and milestones. We reject the mainstream and seek to empower others creative and premium products that fit every lifestyle.

OUR MISSION

We’re on a mission to bring high quality apparel, unique creative and artistic expression, and fashion forward designs that are and accessible for everyone.

OUR VALUES

We value what’s good for you, your family, and the planet. We encourage self-motivation, freedom of expression, and wholesome values. We remain true to ourselves and others while being highly creative, and using only the highest quality products and sources.

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